Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling
Multi-Device Consumption of Digital Goods- Optimal Product Line Design with Bundling
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Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling

Netflix videos, once limited to TV access, are now available across multiple channels (mobile phones, tablets, computers). To determine the optimal approach to bundling and pricing of multi-device digital goods, we have developed an analytical modeling framework that breaks down its complexities.

If it’s Enraging, it is Engaging: Infinite Scrolling in Information Platforms
If it’s Enraging, it is Engaging- Infinite Scrolling in Information Platforms
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If it’s Enraging, it is Engaging: Infinite Scrolling in Information Platforms

Many digital platforms, in recent years, have gone under scrutiny for its addictive design that monetizes user engagement as a source of income, as well as for its extreme dissemination of harmful information. Here, we examine the extent to which

Pricing On-Demand Services: Alternative Ways of Combining Usage and Access Fees
Pricing On-Demand Services- Alternative Ways of Combining Usage and Access Fees
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Pricing On-Demand Services: Alternative Ways of Combining Usage and Access Fees

Countless companies are embracing the "XaaS" model to sell goods and value-added services. In crafting their revenue models, suppliers can opt for per-unit usage fees or per-period access charges, regularly blending the two into a two-part tariff

What’s Next in the Disney-Netflix Streaming Battle?
A faculty expert explains the Netflix model
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What’s Next in the Disney-Netflix Streaming Battle?

Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'

Disney+ Challenge to Netflix
Disney+ Challenge to Netflix
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Disney+ Challenge to Netflix

Disney's streaming service, Disney+, will launch at the end of 2019. The company claims it will be cheaper than Netflix, but there are more reasons why you'll want to subscribe.

Disney's streaming service, Disney+, will launch at the end of 2019

Comcast Is Paying Up for Sky: Now What?
Sky logo on building
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Comcast Is Paying Up for Sky: Now What?

By many measures, Comcast overpaid to acquire British pay TV firm Sky -- but if transformation is Comcast’s goal, the cost could be justified, experts say.

5 Takeaways from the Disney-Fox Merger
5 Takeaways from the Disney-Fox Merger
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5 Takeaways from the Disney-Fox Merger

The Walt Disney Co. is potentially in a deal to merge with 21st Century Fox – but what would this mean for both parties and the entertainment industry?